WHY A NEW LOCATION?

Mit dem Bau der STORY am Rosenbüehl in Thusis wird die Sportwerkstatt in ein neues Ladenlokal umziehen. Was waren die Beweggründe dafür? Daniela hat Matthi und Martin auf einem Spaziergang dazu befragt (? siehe Video).

Im November 2011, vor 11 Jahren, haben Matthias, Johannes und Martin den Entschluss gefasst und die Viamala Sportwerkstatt GmbH gegründet. Mit dem Ziel Dreh- und Angelpunkt für Mountainbike & Wintersporterlebnisse in der Region zu werden. Wir hatten stets das Bestreben, uns von einem «gewöhnlichen Sportgeschäft» zu differenzieren und das Erlebnis für unsere Gäste in den Vordergrund zu stellen. Sei es auf dem Mountainbike oder im Shop selber.

With the design of the spacious shop and various events that took place there, we were able to draw attention to ourselves and build more and more of a foundation on which a solid company now stands.

The customer base grew, the range of products became more extensive and space became increasingly scarce. The next step after 10 years wanted to be well considered. However, the need for more space became greater and greater. Various options, such as expanding at the existing location, looking for something new and converting it, or building a new building, had to be examined. We finally decided on a new building.

More ideas flowed into it. If we are planning a new building, what could be the next step in differentiation?

Groups who came biking with us often felt the need to take care of their own business. Even before the pandemic, so-called "Working Nomads" or "Remote Workers" were able to do their work on the go with us. So it would be great if we could provide workspaces even more explicitly. And if we have them, then we could also address teams who work together. And invite them to us for a few days for a team retreat or a coworcation, for example, and accompany them. They would then benefit from the fact that it is great for biking, hiking or simply enjoying nature and the mountains here. And if they are already with us... the bike groups or business teams, then it would be great if they could stay with us for a night or two.

This is how the idea and the basis for the STORY in Thusis was laid. The current changes in tourism, but also in the job market, favor the "New Work" trend. And also the way in which tourism has to change - keyword "Resonance Tourism" - influences the STORY, as we want to implement and further develop it in Thusis.

Are you even more curious now?

In the next updates, we will go into the areas of Coworking, Lodge & Lounge step by step and tell you more about them. Also what "Resonance Tourism" is all about.

We are happy to have you with us!